• Krisztian Sipos

WHY DO YOU NEED TO STYLE YOUR PRODUCT?

When it comes to the online sale styling takes a huge part of your product, it can increase the number of visitors and buyers or a closed browser window. When you spend lots of hours making your product, why would you showcase your work with lousy product images?

Good product photography makes you stand out; it helps your online shop look more professional.



YOUR BRAND

It's essential to think about your style and combine this into your product photography.

What do you want to say via your website? What colours have you chosen? What impression do you want to give to your visitors?

Use those factors to incorporate into the props and backgrounds you use for your product shots, and will help you to carry your branding across all the platforms you use to promote your work.

CONSISTENCY IS KEY

Your product styling should be the same across your whole product range. It gives you a professional look, makes your products instantly recognisable to repeat customers: teach your audience. It also adds to the story or theme of your range and strengthens your brand overall.





YOUR AUDIENCE

It would be best if you also considered who it is your want your products to appeal to. What age range, what interest of people do you want to sell? What is your craft: elegant, luxurious or more budget-friendly? Identifying your target audience is essential, and this will help you to create images that will appeal to those people and finally increase your sale!





COLLECT PROPS

Think about how you want to represent your product. Try to come up with a story and get those props. For example: if you sell organic, cold-pressed products then it comes handy using living plants, pastel colours which makes you calm. Keep in mind that your props should be neutral or have the same colour theme as your product.

Your props should accent your product, don't go overboard.



WHAT BACKGROUND TO CHOOSE

Keep it simple. It can be the hardest thing to do. Have a go and experience with coloured papers, maybe some textured surface like wood, fabric and so on. It should not distract the eye from your product.

Don't use patterns, clashing colours or irrelevant location.




ARE YOU READY TO GIVE PRODUCT STYLING A GO?

Experience, make it fun. Try some ideas, ask your friends they might come up with something different.

If you stuck, contact me.


AWARD-WINNING PHOTOGRAPHER

KRISZTIAN SIPOS

PERSONAL BRANDING COMMERCIAL EDITORIAL PORTRAIT AND PRODUCT PHOTOGRAPHER

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© 2018 Krisztian Sipos

NORTH LONDON, UK