Colour is an essential component of my photography because using colour is how I genuinely express myself when I take photos. Colour allows me to be creative without any boundaries in the simplest way.
It creates a mood. The right use of colour can tell a story about your product, and this is the key.
What colour to use?
Use of subtle colours helps in making the product more visible out of the entire image. Some background colours go perfectly matched with the product, whereas some create blunders. I use a colour palette to create harmony.
Vibrant colours are also suitable for specific products. It helps to get playful, intense and deliver a bold message.