CARMALIGHT CAMPAIGN PHOTOGRAPHY
It was an absolute blast to provide colourful campaign images for Carmalight https://www.carmalight.com/. My creativity exploded! :D Loved it!
Carmalight is the new way to thank other drivers on the road when it’s dark or foggy. Help Shiri to reach her goal. Click the link and read more about it https://www.kickstarter.com/projects/shiriatsmon/carmalight-illuminated-thank-you-car-signs-without Give a big like on FB https://www.facebook.com/CarmaLightUK/
Before we set the date for our photoshoot we had a consultation on Friday afternoon after that we headed to an art supplier shop to get the right colour papers and paints. We were lucky, got everything we wanted. Win! I carefully explained about colour theory, what colours we should use and why. It's important to understand how colours work specially if you create a scene using colours/coloured papers.
The shoot took place at my studio, N15 4EG, London.
After some quick tests what colour paper would work the best with the product I started to shoot and getting instant like from Shiri. I used simple lighting set up, hard and fill-reflected light to give a nice 3D shadow effect. I really enjoyed drawing the props so my drawing skills came handy! :)
Some behind the scenes footage of our preparation.
My favourite set was the night-day set, where the viewer can compare this product and how the light works in the dark. I loved designing the whole set and set it up. Shiri helped with cutting out the objects. I went for the monochromatic style using the matchbox toy cars Shiri's son didn't mind using .
We painted the cars lavender pink to match the "road". We needed to hurry up so I baked them! :D :D :D Here you go, the blueberry cars! Insane ideas work! :D
Get in touch for your irresistible campaign images at www.krisztiansipos.com or give me a buzz 07889259752