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Case Study • LEGO x F1 Activation

LEGO F1 Stop Motion Animation: Recreating the Shanghai Circuit Frame by Frame

Bringing high-speed motorsport action into a tabletop stop-motion environment requires precise planning, clever rigging, and meticulous frame-by-frame execution. In this case study, we break down how our London studio brought the LEGO Formula 1 set to life on the Shanghai Circuit.

From custom rig removals in post-production to matching real-world race aerodynamics using physical brick manipulation, every second of footage was designed to stop the scroll.

The Concept & Storyboard

The goal was simple: recreate the intensity of an F1 race start using only LEGO bricks and tactile studio lighting. We mapped out every acceleration curve, corner drift, and pit stop maneuver before capturing a single frame.

Key Production Challenges

Behind the Scenes in Shoreditch

Our studio setup combined macro photography lenses with precision slider rigs to achieve dynamic camera sweeps that mirror professional sports broadcasting.

Project Details & Specifications

Duration: 4 days of shooting, 2 days of compositing and sound design.

Deliverables: 9:16 vertical loops for TikTok & Instagram Reels, 16/9 widescreen cut for web and case studies.

Gear Used: Mirrorless cinema camera, macro primes, DMX-controlled LED strips, and custom wire-rigs.

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